About Us

About Alder & Rose

Alder & Rose is a British menswear house dedicated to quiet luxury — the kind of clothing a man returns to season after season, year after year. We design and curate a tightly edited wardrobe for the modern gentleman: pieces that move comfortably between a London club, a yacht in Antibes and a country weekend in the Cotswolds. Our collections draw on the sartorial inheritance of Mayfair tailoring and the relaxed elegance of the Riviera, translated into garments built for everyday life. We believe luxury is not loud. It is found in the hand of a fabric, the angle of a lapel, the patience of an unhurried finish. Alder & Rose exists to make those qualities accessible — without the gimmickry, the influencer theatre or the relentless markdowns that have come to define so much of contemporary menswear.

Our Story

Alder & Rose was launched in 2026 with a single, deliberate ambition: to build a British menswear house centred on quiet, considered design rather than personality, hype or seasonal noise. The brand grew out of a frustration shared by many men we know — that the wardrobe they actually want, the one their fathers and grandfathers built piece by piece, has become difficult to assemble in a market dominated by fast fashion on one side and inaccessibly priced heritage labels on the other.

Our answer was to start small and build the house carefully. Rather than chase volume, we partnered with a short list of craftsmen and mills whose work we admired: a knitwear workshop in the Scottish Borders that has been spinning lambswool since the nineteenth century; a Portuguese atelier in the north of the country specialising in finely woven cotton shirting; a family-run mill in Biella weaving lightweight summer linens; and English cut-and-sew workrooms with a reputation for unfussy, precise tailoring.

From the beginning we have refused the cult of the founder. Alder & Rose is not the story of one charismatic personality. It is the story of the partners who make our garments, the fabrics they use and the customers who wear them. Each season is built around four anchored collections, and each collection is allowed to evolve quietly rather than be replaced. We grow when the work is good enough to deserve it.

Our Approach

Every Alder & Rose garment begins with cloth. We choose our fabrics first and design around them, rather than the reverse. The mills we work with sit in the established centres of European weaving — Biella and Como in northern Italy, the Vale do Ave in Portugal, the Borders and Yorkshire in the United Kingdom — and each has been selected for the consistency of its hand, the integrity of its supply chain and a willingness to work transparently with us on fibre origin.

Our fibre choices are deliberate. We favour long-staple cottons for shirting; pure new-wool flannels and high-twist worsteds for tailoring; wet-spun European linens for warm-weather pieces; and Inner Mongolian and Scottish-spun cashmeres and lambswools for knitwear. Where a blend serves the garment — a touch of silk in a tropical wool, for example — we say so plainly on the product page. Where a single fibre is the right answer, we resist the temptation to substitute. We do not work with virgin polyester in any garment that touches the skin.

Construction is checked before, during and after make. Faults are rejected, not discounted into a sample sale.

Our Collections

The Alder & Rose wardrobe is organised into four collections, each designed to live alongside the others and to grow gently season after season.

Linen Essentials. Our warm-weather wardrobe — drawstring trousers, camp-collar shirts, unstructured jackets — cut from Italian and Portuguese linens chosen for their weight, drape and dye. Designed for long lunches in the south of France and equally at home in a London summer.
Resort Accessories. The yacht-club collection: tailored swim shorts, polo shirts in fine piqué cotton, terry-cloth overshirts, lightweight knit polos and quiet navy blazers. A nod to Cap Ferrat in the 1960s, made for the way men actually dress today.
Tailored Staples. Our most considered work: soft-shouldered jackets, half-canvas suits, country trousers and overcoats made from English and Italian cloths. Pattern-cut for an unforced silhouette rather than a fashion-week one.
Weekend Knits. Lambswool crewnecks, fine-gauge merino polos, cashmere cardigans and Shetland zip-throughs — knitted in the British Isles and Italy and finished by hand.

Sustainability & Sourcing

We treat sustainability as a matter of honesty rather than slogan. Our position is straightforward: natural fibres, fewer collections, longer-life pieces and a transparent supply chain. We publish the country of make and the principal fibre origin for every garment.

Alder & Rose is committed to the principles of the UK Modern Slavery Act 2015. We require every manufacturing partner to confirm in writing that workers are paid at or above the local statutory minimum, that no child or forced labour is used and that we are free to visit. Our outer packaging is FSC-certified recycled card; our garment bags are recyclable LDPE; our tissue is acid-free and unbleached. We consolidate stock shipments by sea wherever timing permits and offset residual emissions on parcel deliveries through a verified programme. Where we have not yet improved a practice, we say so on this page rather than claim otherwise.

Provenance

Alder & Rose garments are made in the United Kingdom, Portugal and Italy, with knitwear additionally produced in Scotland and the north of England. Our cloths originate from mills in Biella, Como, the Vale do Ave, Yorkshire and the Scottish Borders. Country of origin is printed on every care label and stated on every product page; if a fabric and a make sit in different countries, both are disclosed. We do not relabel imported garments or describe pieces as British-made when only the design is British.

Why Alder & Rose

We sit deliberately between the heritage houses of Savile Row and the high-street brands that imitate their language. Our pricing reflects the cloth and the make, not a marketing budget. We do not run seasonal sales, flash promotions or end-of-line discounting; full-price integrity is part of what allows us to pay our partners properly. A Alder & Rose piece is intended to be worn for a decade, repaired when it needs to be, and quietly admired rather than recognised at thirty paces.

Contact

For all customer enquiries, please write to contact@alderandrose.shop. Our customer care team responds within 1–2 working days, Monday to Friday, 09:00–18:00 GMT/BST. Press, wholesale and editorial enquiries are answered through the same address — please mark the subject line accordingly. Full contact information, complaints procedure and registered-office details are set out on our Contact Us page.